I Off You - A mobile app to stop you from looking at your mobile phone.
CLIENT: MOVISTAR
AGENCY: DIGITAS / WYSIWYG
YEAR: 2013
Smartphones make our lives easier. But it can also complicate your relationship if you’re hooked on it.
Idea.
Surprise your significant other for Valentine's Day with a priceless gift: quality time at its best, with I Off You.
The App.
Available for iPhones and Androids in Spain.
How does it work?
1. Select your significant other from your phonebook, and decide how long your romantic moment will last.
2. This gift is basically a remote control you're giving to block your smartphone for that period of time.
3. If you can't control your addiction,the most offensive robot in the history of TV will scream up to 45 humiliating alerts.
Campaign: Introducing I Off You
Campaign: Ghost revisited.
Campaign: Footsy time.
Download the app by tapping your app market button, and participate in a Twitter promo to win a romantic dinner.
The sweetest thing.
We sent a QR code created with chocolate to a few media to earn publicity.
Outdoor.
During Valentine’s day, we advertised I Off You in one of the busiest squares in Madrid.
Artwork.
Every single screen and button of the App was illustrated to enhance our friendly approach to a real problem.
Credits:
Creative Director: Daniel Molinillo
Senior Creative Team: Darío Busto y Miguel González - Miguelez.
Head of Art: Papaupa
Illustrations: Miriam Martínez
Awards and mentions:
🥈 Digital & Mobile - El Sol 2013
🥈 Digital & Mobile - Inspirational 2013
🥉 Low-cost Integrated campaigns - El Sol 2013
🥉 Integrated campaigns - Inspirational 2013
🔖 Inbook - Ideas / Club de Creativos 2013
📕 Contagious News and Trends - Q2/13 Issue 35
Gracias
📵💘
